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Tumi Tladi’s single, ‘YouAintShh’ on rotation at YFM

New Age Superstar in the making, Tumi Tladi released his brand new single titled #YouAintShh ft Alfa Kat Laygo earlier in the year and has been performing the song like crazy at various events around Johannesburg.

The single ‘YouAintShh’ made its first appearance on DJ Speedsta’s #HipHopHot99 chart on YFM and made it to Number 8 before falling off the Hip Hop chart due to the reason that the radio station decided to pick the song up for the station playlist. Tumi Tladi fans are now able to hear the song at any time during the course of the day on various shows.


“I am so grateful to finally be on rotation at YFM. For every upcoming musician, YFM is the radio station that we aim to be on. I am blessed to have a team that works around the clock to put my talent out there. I personally would like to thank YFM, the fans and my PR agency for making this possible. I have something new that will be released soon so do keep an eye out for that one.” Expresses Tumi Tladi

Download the song #YouAintShh here:



Joan Ramagoshi Madibeng presents the 5th annual Women, The Real Architects of Society

On Saturday, 22 August, the Kyalami Race track will be abuzz with phenomenal women from various sectors of our community as Joan Ramagoshi Madibeng hosts the 5th annual Women, The Real Architects of Society. The gala dinner themed “Women united in moving SA forward” #MakeitHappen will be staged at the Theatre on The Track, Kyalami in Midrand

Former Miss South Africa and businesswoman, Joan Ramagoshi Madibeng, who has succeeded in overcoming gender stereotypes in sports, in particular soccer, will open the gala dinner with a keynote speech articulating on this year’s theme and the role of women as catalysts for social change. She will be joined by an echelon of formidable speakers including South Africa Minister of Science & Technology, Naledi Pandor, Social activist and business leader, Dr Anna Mokgokong, and SAP Global general manager, Isabella Groegor-Cechowicz, amongst others.

Joan Ramagoshi Madibeng
Joan Ramagoshi Madibeng

The 5th annual Women, The Real Architects of Society aims to celebrate and honour all women, known and unsung heroines who are making strides despite their challenges in the society. The gala dinner will embrace conversations, networking opportunities, live music whilst showcasing up and coming fashion designers in a roomed filled with a masquerade inspired theme.

Founder Joan Ramagoshi Madibeng said, “For the past four years I have witnessed the contribution that we’ve made as The Real Architects of Society. We have lifted families, changed lives, advocated for equal recognition and we continue to eradicate barriers that don’t allow women to excel. Women all over the world are challenged, but this year we are pushing the envelope, we are creating strong networking links and we are truly making it happen.”

South African poet Lebo Mashile will be hosting the event and a soon-to-be-revealed well-known designer will join on stage up-and-coming young designers with a spring collection.

Tickets are available from R400 per person and can be purchased via or by calling 010 591 2867. Table reservations can be made for a group of eight or more. Further information can be viewed on

Facebook: Women, The Real Architects of Society
Twitter: @WomenArchitects

Eight awards at this year’s Durban FilmMart

The 2015 Durban FilmMart announced its market awards and grants at the awards and closing function, sponsored by Videovision Entertainment. The DFM saw around 550 guests from 26 countries, 32 workshop and panel discussion sessions presented by various local and international industry experts and professionals.

“It has been an extremely productive and pleasing market this year, with over 900 official business meetings documented in the Finance Forum,” says Toni Monty, Head of the Durban Film Office, which partners with the DIFF to present the DFM.


The closing night awards dinner saw key local and international partners of the annual co-production market award a number of projects with development support through cash grants, invitations to partner markets or business support, to take the projects through the next stages of development.

This year eight awards were made by an evaluation panel made up of local and international film industry experts.

1. The Sundance Institute Documentary Film Program award for a documentary film project that demonstrates potential for strong storytelling craft, artistic use of visual language, originality, feasibility, and relevance went to The Other Half of The African Sky directed and produced by Tapiwa Chipfupa which receives a cash award of $7000 for further development.

2. Afridocs, the broadcast stream that sees African and other international documentaries screened across 49 countries of sub-Saharan Africa on a weekly basis, awarded a €3000 grant for an outstanding documentary project to Truck Mama directed and produced by Zipporah Nyaruri and co-directed by Peggy Mbiyu.

3. The CineMart Award, sponsored by the co-production market of the International Film Festival Rotterdam, awarded the fiction project Sunflowers Behind a Dirty Fence directed by Simon Mukali and produced by Nathan Magoola, with an opportunity to attend the Rotterdam Lab, a five-day training and networking event bringing together producers from all over the world.

4. The International Documentary Film Festival of Amsterdam (IDFA) awarded the most promising documentary project at the DFM, Truck Mama directed and produced by Zipporah Nyaruri and co-directed by Peggy Mbiyu, with an opportunity to attend the IDFA Forum, the largest and most influential meeting place for documentary filmmakers, producers, commissioning editors, funds, private financiers and other documentary stakeholders in Europe, from 23 – 25 November.

5. The New Cinema Network awarded Riot Waif directed by Zinaid Meeran and produced by Jean Meeran an opportunity to attend the 10th edition NCN in Rome, where the producer/director will be able to present the project to film companies at an international level.

6. Produire au Sud of Festival des 3 Continents (Nantes), awarded the fiction project Inkabi “The Hitman” directed by Norman Maake and produced by Peter Pohorsky with an opportunity to attend its developmental workshop program, PAS, where they will be given tools, expertise, and opportunities to develop European networks.

7. The Restless Pitch awarded a one-on-one consultation with Restless Talent Management co-founder Tendeka Matatu, to two projects: Brace Yourself by Thati Peele, and Lucky by Jacobus van Heerden. The company will provide development services such as image-building and positioning, project packaging, PR and advice on film sales, distribution and promotion. Restless Talent Management also made a special mention of Mark Waambui for Heterophobe for an edgy and challenging concept.

8. Durban’s Videovision Entertainment awarded the “Best South African Film Project” Inkabi “The Hit Man” directed by Norman Maake and produced by Peter Pohorsky a prize which guarantees the films release once it is completed. The prize includes marketing and distribution support from Videovision Entertainment and is valued at R75,000.

Five of these projects have emanated from filmmakers that are either Durban- or Berlin Talents alumni – the industry development programme of the Berlin International Film Festival, with which DIFF is a partner. These are Tapiwa Chipfupa (The Other Half of the African Sky) – Talents Durban (2013) and Talents Berlin (2015); Truck Mama filmmakers – Zipporah Nyaruri – Talents Berlin and Talents Durban (2011) and Peggy Mbiyu Talents Durban (2011) and Talents Berlin (2012), Nathan Magoola (Sunflowers Behind a Dirty Fence) Talents Durban (2013) and Talents Berlin (2012) and Jacobus van Heerden (Lucky) Talents Durban (2013).

“We would like to thank our new and old sponsors and partners who have supported the DFM. It is through their continued interest and support that we are able to assist African filmmakers develop the industry and access the local and international market,” concludes Monty.

For more information, go to

Anthony Anderson to host MTV Africa Music Awards 2015

Actor, producer, comedic genius and all-round funnyman Anthony Anderson is to host the fifth edition of the MTV Africa Music Awards KwaZulu-Natal 2015 (MAMA)MTV Base’s flagship awards ceremony.

MAMA 2015, sponsored by KwaZulu-Natalin association with Absolut Vodkaand in partnership with The City of Durban, takes place on Saturday 18 July at the Durban International Convention Centre, Durban, KwaZulu-Natal, South Africa. For the first time ever, the live telecast will air simultaneously on MTV Base (DStv channel 322), MTV (DStv channel 130) and BET (DStv channel 129).

‘I’m so looking forward to my first trip to Durban andKwaZulu-Natal and honoured to be hosting MAMA 2015 on Nelson Mandela’s birthday – it’s going to be awesome!” said Anthony Anderson,

Commented Alex Okosi, SVP and MD, VIMN Africa, “Funny, charismatic and engaging, Anthony Andersonis guaranteed to make MAMA 2015 a memorable event thanks to his unique comedic presence and boundless energy.”
Fresh from his recent stint as co-host of the BET Awards 2015 in LA,  Anthony Anderson is star and Executive Producer of ABC’s new comedy Black-ishalongside actress Tracee Ellis Ross, while also hosting Food Network’s Carnival Cravings with Anthony Anderson. He is known for leading roles on NBC’s Emmy Award-winning drama Law & Orderwhere he played Detective Kevin Bernard, as well as the shows K-Ville and The ShieldAnderson also brought his talent and humour to the small screen in his semi-biographical sitcom All About the Andersons

Anderson has appeared in over 20 movies, while his performance on Law & Orderearned him his second consecutive NAACP Image Award nomination for “Outstanding Actor in a Drama Series” for the 2008 season. He also displayed his impressive talent in the DreamWorks’ blockbuster Transformers directed by Michael Bay; as well as in Martin Scorsese’s Oscar-winning feature The Departed, alongside Leonardo DiCaprio, Matt Damon and Jack Nicholson. Anderson first gained attention as one of Jim Carrey’s sons in Me, Myself, and Irene, and has subsequently appeared in such films as Scary Movie 3BarbershopKangaroo JackExit WoundsCradle 2 the GraveTwo Can Play That GameandMalibu’s Most Wanted.  A slick and experienced awards show host, in 2013, Anderson hosted the Soul Train Awards.

Anderson follows in the footsteps of previous MAMAhosts Marlon Wayans (2014), Eve (2010), Wyclef Jean(2009) and Trevor Nelson (2008).
Performers at MAMA 2015 include 2FACE, AKA, Big Nuz, Black Motion, Bucie, Cassper Nyovest, Da LES, Davido, Diamond Platnumz, DJ Fisherman, DJ Tira, Jhené Aiko, NaakMusiQNE-YO, Toofan, Wizkid, Yemi Alade and Young Thug.

The MTV Africa Music Awards KwaZulu-Natal 2015will broadcast live across Africa on MTV Base (DStv channel 322), MTV (DStv channel 130) and BET(DStv channel 129) on Saturday 18 July at 21:00 CAT. The show will also be transmitted worldwide on partner stations and content platforms includingBET International from 18 July. In addition, a specialMAMA-themed edition of MTV’s acclaimed World Stage franchise will air globally on MTV channels around the world on 27 August 2015.

DStv, Gagasi FM and Yfm are the official media partners of the MTV Africa Music Awards 2015 KwaZulu-Natal.

For more information on the MTV Africa Music Awards KwaZulu-Natal 2015, please go to, like us on Facebook, or follow us on Twitter and Instagram @MTVBaseAfrica. To join the conversation about the awards please use the hashtag #MTVMAMA2015.

PRuth Magazine turns 2 years old today!

Today is our 2nd Birthday and we are very excited to have reached this point. PRuth was merely a college based magazine and has since grown into a Proudly South African youth portal as well as a PR agency.

“I am very proud of my first born, PRuth Magazine. She grows constantly and looking back on the journey thus far, it hasn’t been an easy one. We had to hustle our way to get where we are now and we still have a long way to go. I would like to thank everybody who started this magazine with me and those who still continue to build the magazine. I couldn’t have done this without the support of hardworking and dedicated people.” expresses Chief Editor/Owner, La-Tasha Pucoe

La-Tasha Pucoe Chief Editor/Owner PRuth magazine and Managing Director of PRuth Communications
La-Tasha Pucoe
Chief Editor/Owner PRuth magazine and Managing Director of PRuth Communications

Feel free to send PRuth Magazine a birthday message on their social media accounts:

Facebook: PRuth Magazine

Twitter: @pruthmag

 Instagram: @pruthmag 

How African storytelling can win awards, international recognition

Africa’s known for its storytelling tradition, but is not usually awarded for it beyond South Africa – the fact that Kenya has just won its first ever Cannes Lions trophy is proof of this. Graham Cruikshanks, TBWA’s Director of Africa Operations, explains…

There’s no denying that the continent has a rich history of storytelling. As pulling together emotive threads and drawing together a story that really resonates is the basis of today’s advertising industry, you’d think Africa thus stands in good stead at the global advertising award shows. Sadly, that’s not the case. While South Africa usually does fairly well, the rest of the continent isn’t nearly as well recognised. That’s the word from Cruikshanks, who speaks about Kenya’s first ever Cannes Lions win and what that means for the continent as a whole.

“A Cannes win for the continent is long overdue and shows a maturing creative industry”.

But that’s not to say all African stories are tragic or sad. Cruikshanks says: “We definitely need to stand up against things we see are wrong.” But we have other stories to tell, too. Our opportunity is to celebrate the positive ones, and laugh at ourselves where we can and certainly shock if necessary. Whatever the message, we have to find our own African voice to tell that African story in a creative way.” 
Wondering how exactly to get this right?

Graham Cruikshanks
Graham Cruikshanks

The answer lies in a challenge Cruikshanks sets for any local agency: Ask yourself if the ad could have run elsewhere in the world, like in the US or in Brazil etc. If the answer is ‘Yes’, then perhaps it’s not truly African and there might be a missed opportunity to find its unique Africanness.”

Similarly, Cruikshanks says not to merely emulate the winning work from the rest of the world. It won’t come across as authentic, it won’t be African, and so, is unlikely to truly stand out. 

Instead, take Creative Y&R Kenya’s win as inspiration for all and as a target for agencies to aim for. See it as a shot in the arm for all of us in the creative industries. It’s not outside our grasp, keep striving for creative excellence.

“We simply need to look inwards to our own African insights. Let’s get African brands to reflect the stories behind them. Tell the story authentically and let’s open the world’s eyes to the African truth,” advises Cruikshanks

Keep it African, keep it authentic

The Concept releases Brand New single – #Bathini

Upcoming Hip Hop group, The Concept has released their brand new single titled #Bathini. The Concept recently performed their single at the prestigious Soweto Fashion Week event that took place at the newly renovated Soweto Theatre. Hailing from different backgrounds and different styles of music, these gentlemen have decided to blend their different sounds into something new.


Boutique PR and Radio Sampling Agency, PRuth Communications will be handling all of The Concept’s publicity needs. The Concept consists of three gifted members who are: Thabiso “Cata-Lust” Lawrence, Karabo “4bidden” Motsele and Ferdinand “FerdyFerd” Buffel alongside Brad “DJ Cutt” Tapinos who is the group’s performance DJ.

“The Concept behind #Bathini was inspired to spark interest in our group and who we are amongst a saturated market. #Bathini translated means ‘What are they are saying?’ This is a question The Concept members asked themselves when making the song.  In essence we don’t care what they are saying, we came to follow our dream and make it a reality” expresses Cata-Lust

4bidden adds, “We also pose this question to anyone who has haters. It doesn’t matter what they are saying, whether you’re in a club, working in your office, you can turn up the music and do you”

The sound of the song was magical when we received the beat from TruHitz who has produced for the likes of Stilo Magolide of BoyzNBuckz, we immediately knew the feel we wanted people to adhere to when they first heard the song “We wanted it to sound like the song has been around for years. A classic” expresses Ferdy Ferd


Download the song #Bathini here:

Connect with The Concept:

Facebook: The Concept –

Twitter: @TheConcept4

Instagram: Theconceptcrew


For press enquires/ interview requests:



International singing sensation and every girl’s man crush, Trey Songz, is heading to SOUTH AFRICAN shores in August.

The exciting news was revealed on Tuesday morning by Elite Concerts, who are responsible for making our dreams come true. The RnB sensation is set to wow SA fans with two concerts – one in Durban and another in Johannesburg.

If you’re a ‘Trigga’ fan then you can expect to be serenaded with some of Trey’s hit songs, which include Say Ahh, Bottoms Up, Can’t Help But Wait and Foreign. Trey will also be joined by some of SA’s top local acts, which will be revealed closer to the time.

Catch Trey live in concert in Durban on 8 August at People’s Park OR Johannesburg on 9 August at Ticketpro Dome.

The best news is that early bird tickets for Trigga’s SA tour goes on sale from TODAY (Tuesday). Tickets are priced between R595 and R1 195.

Visit or call 0861 008 277 for more information.

Yanga releases new single Mantshingilane

Yanga releases his much anticipated second solo single,Mantshingilane, which had its debut on YFM last week Friday.

The smash hit enjoyed high rotation throughout the weekend leading to an impressive entry on the YFM Urban Top 40 Chart where it debuted at #23.

The single has already been picked up by stations such as Gagasi FM, North West University and Bush Radio just to name a few and it is expected to reach immense rotation on radio stations across the country.

Mantshingilane is a fun and playful club song dedicated to difficult security guards and bouncers, encouraging them to be a bit more receptive to individuals. The catchy hit single is inspired by party goers never ending experiences with security guards and bouncers who deny them access at complexes, clubs and VIP sections across the country.

Mantshingilane is my best work yet, it showcases my style of Hip Hop and it represents the experiences of the youth. It gives all of us a voice” remarks Yanga.

Listen to Mantshingilane here:

Havas Worldwide Johannesburg gets amputees to highlight the plight of wounded rhinos

Havas Worldwide Johannesburg has created an impossible-to-ignore communication campaign to raise awareness and funds for Saving the Survivors (STS) – an organisation created by dedicated veterinarian surgeons to save and rehabilitate rhinos that have survived the horrors of poaching.

Founder of Saving the Survivors, Dr Johan Marais, an equine and wildlife surgeon working at the University of Pretoria’s Onderspoort Veterinary Faculty says, “It is really great to work with an international respected company like HAVAS, which uses creativity and innovative ideas to get the message across.”

The campaign shows actual amputees making the point that, thanks to rapid and expert medical help, they may have lost a limb but their lives were saved.

Thanks to the commitment of several high-profile media organisations such as Poster Scope who organised free outdoor space with Adpost for the digital screen in Hyde Park and iPoint for the digital screens in malls, Havas Worldwide has been able to place this campaign in prominent national mainstream media and magazine titles as well as outdoor sites countrywide.

Eoin Welsh, Chief Creative Officer at Havas Worldwide Johannesburg says, “We believe that Saving the Survivors is a remarkable organisation deserving of our full attention, so we wanted to put our communication skills at their disposal. We had to find a way to bring attention to their cause and work so that we can generate support. This is a slightly different initiative to creating public awareness of rhino poaching because their key objective is to help save rhinos that already have had their horns removed.”

One of the brave amputees in the campaign is 41-year old Partington Mtatabikwa, who lost an arm and a leg in a mining accident. Partington says “I was lucky – help came. Otherwise I would have lost much more. Rhinos are seldom so lucky. The loss of their horn doesn’t kill them – but being left mutilated and discarded does.”

To support this cause, please visit