What is holding you back from being an entrepreneur?

Humans are great at coming up with excuses, we don’t have the time, we don’t have the skills (yet), we’re short on cash. These are all great reasons to avoid  the path to entrepreneurship, but they should be seen as obstacles to tackle, not a reason to give up all together. If you dream of owning your own business, it’s going to take a lot of work, sweat, tears and cash to make it happen, but if you give more weight to your excuses than your dreams, they might hold you back for good.

Being an entrepreneur is a full time job. I have a very close relationship with my laptop and my phone. The hours are long and besides all of that, the end result is worth it. Being a PR entrepreneur isn’t easy in South Africa, especially when your business focuses on the superficial entertainment industry. The one thing that I have noticed since I have gone solo is that there are alot of publicists who act like celebrities. Those that want to pose with all of the celebrities at events and be seen in the public eye more than their clients. That is where I draw the line. My job is to make my clients famous, not the other way around.

Starting PRuth Communications was an emotional time for me because I had alot to consider. Most people would be scared to leave their 9 – 5 jobs to pursue their dreams because of the stability of a salary. It’s understandable when you have kids, you can’t just up and leave your job when you have mouths to feed. However, I don’t have mouths to feed yet so I figured, why not just take the plunge and start my own PR agency.


One thing I noticed about people, is that we criticize too much especially when we don’t even know the full story. I would hear people say, “Why would you leave your job?” or another one would be, “Are you even making money?”. These questions made me laugh at first but then I just felt pity for the person asking these questions.

Why would I leave my job? Because it wasn’t the company for me. I am an entrepreneur at heart. Always have been.

Are you even making money? I don’t think that’s any of your business but I am making 5 times more compared to what I was making when I was working in a dead end job building somebody else’s dream.

Their reactions on their faces…. Priceless… Lol!

The moral of this Editor’s Thought is:

Entrepreneurship is hard! It’s not fun and games and you really have to be business savvy to get ahead. If you think meeting a boss’s deadlines or demands is tough, try meeting your own, especially when your personal savings are on the line. It can be thankless to work for someone else, knowing your skills and talents are ultimately making someone else a bundle. But in most jobs, you can leave the work behind when you go home to enjoy your family, friends or hobbies.

As an entrepreneur, the workload can be intense, especially during the early stages when you are the CEO, CFO, HR person, Sales staff, Marketing guru, Tech staff, office manager and secretary. With all these roles, there’s rarely a moment that you feel your work is “done” for the day. There’s always something more you could be doing, like researching new markets, writing press releases, contacting new media and the list goes on. And that can eat away at time formerly devoted to family, leisure activities, workouts or relaxation. It’s a difficult balance to strike.

One thing I want you to remember is that entrepreneurship is rewarding. When you’re successful, you reap both financial and emotional rewards. There’s no better feeling than seeing a business you’ve worked hard to develop succeed, or when you’ve provided successful service for a grateful client. It’s exciting to win a new client when you know it’s from your own hard work; it’s gratifying when customers tell you that your product, service or example has made a difference in their lives. And of course, turning a profit and knowing your business is financially stable are extremely rewarding as well.

So don’t listen to other people who don’t believe in your dreams and constantly put you down. You can do anything you want to do if you are willing to work hard. Yes, I own a PR and Radio Sampling Agency and a online magazine but I still have a long way to go to make both of these things a success.

Until my next thought…


Written by: La-Tasha Pucoe


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